Cat is an entrepreneur, product & design professional, startup operator, and life-long learner.
Experience
Co-Founder & CEO | 2023-Present
Famm is a platform where people can easily find queer-owned brands and products.
Since launching in May 2023, we have listed over 600 brands and curated products and conducted over 50 founder interviews, resulting in thousands of users over 40,000 page views, and month-over-month growth at 50-100%.
Co-Founder & Chief Product Officer | 2015-2023
HealthSherpa is the largest private insurance marketplace for health coverage under the Affordable Care Act. During my time with HealthSherpa, I led the company in achieving over 15 million enrollments in ACA health coverage, accounting for 32% of the Federal Marketplace.
Co-Founder & Chief Product Officer | 2013-2015
Healthcare.Love was a startup aimed at introducing modern technology and superior user experience for members and providers. During my time here, my Co-Founder and I built a doctor search mobile app (Appointly), a web application that automated emails for providers (TipTop Health), and participated in Hawaii’s Blue Startups Accelerator.
Visual Designer | 2013-2014
The Climate Corporation is a digital agriculture technology that helps farmers make data-informed decisions. During my time here, I was a visual designer leading efforts on specific features with the agent and grower apps. Most of the design work was focused on tooling and transforming intricate data sets into user-friendly interfaces for both mobile and web platforms.
Visual Designer | 2012-2013
PayPal is one of the top financial technology companies that helps people easily and securely send and receive money. During my time here, I was the lead designer on PayPal Business Solutions for business sign-up and account creation. My work was centered around conversion and activation.
Education
Adelphi University
B.A. in Art
Magna Cum Laude | 2000-2003
Thinkful
Full Stack Web Development
Certificate of Completion | 2018
Skills
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UI design, UX research, UX design, visual design, wireframes, flows, user and journey maps, clickable prototypes, user interviews, usability testing (moderated & unmoderated), A/B testing, multi-variate testing, copy, and more.
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Product strategy, roadmap, goals, KPIs, sprint planning, sprint execution, analysis, experiments, interviews, presentations internally and externally, retrospectives, documentation, and more.
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Strategy for product and design, including product marketing. Collaboration with Cofounders, Board Members, and the Executive Team. Speaking engagements and company representation on numerous high-profile tech and healthcare panels. Operational infrastructure for the company, including a focus on executives, products and people
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People management from individual contributors to executives, culture, values, growth & development, review systems, compensation audit and reset, career ladders, skills matrix, and more. Thought leadership on Diversity, Equity and Inclusion on esteemed panels with industry leaders, including Tech Inclusion, Kapor Capital hosted events, Comcast, and more.
Tools
Operations & Admin
Google Suite, Microsoft Office, Mac OS, Android, iOS
Product
Jira, Mixpanel, Redash, Hotjar, Full Story, Google Analytics, SurveyMonkey, Sublime Text, Github
Project Management
Confluence, Notion, Trello, Asana, Favro, SmartSheet & more
Design
Adobe Suite, Figma, Sketch, Invision, UserTesting, DoveTail & more
References
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Ning Liang
Cofounder, CTO
HealthSherpa -
Alicia Werres
Staff Product Manager
HealthSherpa -
Jeff Kriege
Staff Product Designer
HealthSherpa -
Janelle Fontana
Director of People Operations
HealthSherpa
Reference contact information is available upon request.